Over 55% of Adults Prefer Text Conversations
Over Calls
If your business uses calls only for initial conversations you could be missing out
A single text welcome message does not constitute a text conversation
Annmarie Baylan
May 2024
According to You Gov over 55% of UK Adults prefer text to calls*
This figure relates to the general population, it's even higher with some age groups you might be targeting. It's not just a single pole that highlights this issue, have a look online you will see plenty of evidence to back this up. Many people see a call as over intrusive, me included and possibly you if you think about it.
Lead Wastage
I haven't met a business owner yet that told me they didn't waste leads.
Every business struggles with wasted leads, a longstanding issue until AI and automation came into play and provided more options.
Often leads that don't respond to calls are discarded.
However, what if initiating contact through a non-intrusive text conversation could engage those leads?
And lets be honest a token welcome text message does not constitute a text conversation that could replace the call.
People find texts less intrusive and prefer communicating at their convenience, like after the kids are asleep, while watching Netflix or post-shift. But how many businesses are ready to respond to a text at 9:30 PM or 6 AM?
24/7 AI Conversations
While it’s important not to initiate outreach after 8 PM, if AI engages during working hours and the customer responds later, say, at 11 P,M,the AI will still reply instantly. This gives you a fully customised, 24/7 "employee" who can engage and qualify leads, in addition to scheduling appointments or prefered times for a call.
By aligning with customer preferences and being available when they are, you significantly boost your chances of converting leads into business. If your competitors are already doing this and you're not, they’ll capture those leads before you even have a chance to engage. Matching your customers’ communication preferences is key to staying ahead and converting more leads.
Does this mean you shouldn't be calling your data initially?
Absolutely not. There is no point throwing the baby out with the bathwater!
It's not about discarding proven methods; calling strategies clearly work for many businesses as they effectively engage a portion of their audience.
Yet, tailoring initial contact methods, to align with customer preferences, can significantly boost conversion rates.
This approach ensures that no potential lead is overlooked just because they might prefer a different form of communication.
Businesses that buy leads are missing out on a significant increase in conversion rates because a proportion of their leads find initial calls over intrusive.
Implementing text based AI communication can swiftly and efficiently break this cycle of loss, unlocking significant growth opportunities.
Annmarie Baylan, Go Automation
What role does AI have to play and does it replace your Sales Team?
Integrating ChatGPT and AI into your business can transform lead management.
AI bots, customised to meet your specific needs, can enhance engagement, reactivate dormant leads, and handle new enquiries efficiently—without human limitations like fatigue or sick days.
Adept at nurturing leads, facilitating key actions like scheduling appointments, form completion, document collection, and maximising cross-selling opportunities.
By automating these interactions, AI bots help capture every sale and referral opportunity.
Whilst Ai can offer businesses a significant reduction in staff costs, it can also increase efficiency of your existing Team. Imagine your Team working soley on qualified leads! This is very likely to boost to their moral and provide for more efficient use of their time.
1. DATABASE REACTIVATION TEST
There is a great way to test your AI text conversation strategy. Breathing life into old data is a tough test.
However, if you can see it bringing in cash from data you paid for that is now on the shelf, imagine what it could do for your new leads!
Consider one of our success stories: activating a list of 2,400 leads for a mortgage business led to 28 mortgages, generating £42,376 in just eight weeks—with more potential gains on the horizon.
IN SUMMARY
Get the most from your leads by initiating conversations via AI text in addition to your calling strategy.
Look for a partner that can build you a customised solution and has skin in the game by taking all or part of their payments back end, out of completion funds.
We put our money where our mouth is and earn from the sales income our systems deliver.
This means we have an ongoing interest in continually checking, tweaking and improving your conversions, because the more you convert the more we earn.
Book in for a demo and consider a trial on your old data initially.
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