3 Ways To Stop Wasting Leads In Your Business

And lift your income by an averge of 30% with very little upfront investment

Annmarie Baylan

February 2024

Have you rinsed out the data in your business and got every last drop of value from it?

Speaking with brokers, it's clear that many overlook the value of their data, missing out on potential revenue. Whether you're acquiring leads or receiving referrals, it's crucial not to waste opportunities. However, marketing can be daunting due to time, expertise, and budget constraints, leading brokers to focus only on the most accessible prospects and neglect others.

Revitalising old data is a critical first step, offering a lucrative chance to boost your business.

Partnering with a company that charges based on results, rather than demanding high upfront fees, is vital for maximising your returns without significant initial investment.

Mortgage businesses are missing out on a potential 30% increase in revenue simply by not fully utilising their leads through consistent automation. The main hurdles—lack of time, budget, and expertise—keep this problem alive, leading brokers to focus only on the most immediate opportunities and neglect a wealth of untapped potential. Implementing marketing automation can swiftly and efficiently break this cycle of loss, unlocking significant growth opportunities.

Annmarie Baylan, Go Automation

1. DATABASE REACTIVATION

Kickstart your lead engagement with minimal effort by setting up an automation and AI system, managed by a partner who is not only tech-savvy but also deeply understands and is passionate about marketing to your target audience.

Consider one of our success stories: activating a list of 2,400 leads for a mortgage business led to 28 mortgages, generating £42,376 in just eight weeks—with more potential gains on the horizon.

This figure doesn’t even include income from additional products like protection, general insurance, and wills, which an automated system can also help cross-sell.

Leverage automation across email, text, WhatsApp, and AI bots to not only engage leads but also schedule them for appointments complete with preliminary fact-finding. This ensures your team can assess the lead's potential right from the start. It's about securing quality, not just quantity.

Importantly, automation processes can also boost the show up rate of appointments through regular, automated reminders for both customers and advisors.

2. NURTURE NURTURE NUTURE

Once you have automated nurturing campaigns nailed, you will no longer need database reactivation because you will have streamlined automated nurture campaigns doing the leg work for you.

Avoid hard sells; instead, focus on maintaining interest and delivering value, encouraging leads to reach out when ready.

Automate to alert advisors to follow-up on re-engaged leads, and use system reporting to gauge your team's follow-up effectiveness and measure the results easily.

It's crucial to engage incoming leads with consistent, valuable content. Example topics could be minimising higher rate impacts, navigating credit card company tactics that make you a prisoner, understanding debt-to-income ratios and how they can impact you, strategies for improving credit scores, key property investment insights and could debt consolidation work for you, to name but a few.

Remember, your competition is also vying for their attention—staying silent could sideline you.

Continuous engagement ensures your brand remains their top choice, and once set up, this system not only keeps your brand relevant but also finally resolves the issue of wasting leads in your business.

And will most definitely increase your income and profit.

3. WHAT ROLE DOES AI HAVE TO PLAY

Integrating ChatGPT and AI into your business can revolutionise lead management.

AI bots, tailored to your needs, can significantly enhance engagement with both new and existing leads.

They tirelessly re-engage dormant leads and efficiently handle new inquiries without the drawbacks of human limitations such as sick days, fatigue, or loss of focus.

These bots excel in warming up leads, sparking conversations, guiding them to valuable resources, and facilitating actions like completing fact finds, scheduling appointments, and seamlessly integrating leads into your dialer systems and automated follow-up processes.

AI bots excel in maximising cross-selling opportunities within your business.

For instance, as a mortgage application progresses, an AI bot can seamlessly initiate discussions about related services, such as protection plans, encouraging customers to schedule appointments and complete relevant forms.

This is just one example of their capability to enhance cross-selling and referral potential.

By automating these interactions, AI bots effectively minimise the loss of leads and untapped cross-selling and referral chances, closing the gap on missed opportunities.

The transformative potential of AI bots for your business is profound and best understood through a live demonstration.

IN SUMMARY

Number one, rengage your current data.

Number two, get automations set up to deliver valuable content to your new leads.

Number three, consider adding a bespoke AI bot to your business.

We can set this up for a small monthly charge and a back end fee on any completions, we put our money where our mouth is and earn from the systems and activity we set up.

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